How to Throw a Successful SEO Webinar
How to Throw a Successful SEO Webinar
Webinars have been an essential part of SEO for many years, however, over the last couple of years, they have gained tremendously in popularity as marketers discover the powerful benefits they provide. From providing a stage for the experts to show off their talents to sharing new techniques and information, webinars are a great way for online businesspeople to learn more about search engine optimization and benefit from increased traffic. If you’re planning on holding a webinar this year, here are some helpful tips:
Have a Good Topic. Choosing the right topic is critical to the success of any webinar. Today’s online marketers are constantly exploring new ways to reach potential customers and optimize their websites. Having a quality, fresh topic to discuss will ensure that your webinar will stick in people’s minds and keep them interested long after the presentation is complete.
Start With An Excellent Audio Track. The best webinar platforms provide great audio quality with no background noise. Some online marketers like to upload their own recordings, but those aren’t always the best. Look for a reliable, professional recording that is full of relevant content and has been produced by someone who speaks intelligently and articulately on the subject. Investing a few dollars in a high-quality audio product for your webinar will be worth the investment in terms of getting positive results.
Practice Your Sales pitches. Many online marketers underestimate the power of good presentation skills. Presentations made while one-on-one are extremely different than when presenting in a group. Don’t rely on audience members to do your talking for you. Conduct a few practice webinars using the same content and approach as your real webinar, and gauge how well you do. You’ll find that most online marketers who have conducted a handful of these webinars have a much higher conversion rate than those who don’t.
Get the right URL. You’ve already got your URL published, so what’s the point of having a webinar? If you’re having it recorded as part of a promotion for your product or service, make sure you’ve got your URL on your website and social media profiles.
Set up an automated webinar. This is something that you can set up for free using webinar platforms such as WebEx and Aweber. It allows you to host your webinar on the Internet and build and run it as you go. When webinars are properly scheduled, they generally bring in a high number of attendees.
Find out what works and what doesn’t. Reaching your target market and potential buyers requires you to think outside the box. What will work in one place might not work in another. Don’t be afraid to take a look at what’s working in your niche and customize your webinar or presentations accordingly.
Have fun! Most people who attend a live event like a webinar do so because they enjoy the content and the facilitator. There’s a good chance that you have some of the qualities mentioned above that make you a good facilitator and audience speaker. Make the most of those traits and figure out what you can do to improve your webinars. It will pay off in the long run.
Attend as many as you can. Webinars are a great way to get your message across to as many people as possible. If you have time, try to schedule two or three webinars a month. Those can often be very successful. The only problem is getting the time to do them.
Attend, watch, learn, ask questions. Your webinar host will have instructions for you regarding how to get started and when to expect answers. Spend a lot of time listening to their instructions and trying to understand the material. Ask any question you have. You never know how useful a question will be until you ask it. Taking full advantage of the question and answer portion of your webinar will ensure that you do well.
It will also be easier on your audience if you can see them visually. Use PowerPoint or screen shots whenever possible. These visual aids will help you present the material in a way that your audience can easily follow. Following these basic SEO webinar tips will ensure that your webinar will be a great success.