What is SEO Website Design?
What is SEO Website Design?
SEO website design typically refers to creating and optimizing SEO-friendly web pages. It therefore follows best SEO practices such as Describing URLs, fast load times, and a non-mobile-friendly experience on the user’s end. Companies also make it easy for search engines to recognize and rank a site by implementing SEO website design on their websites. However, many companies do not pay attention to the basics of the design process until after the website is live and online.
The first thing you need to have in place when you hire a SEO company to optimize your site is a testing phase. This will allow you to see how quickly your website can load and if you notice any downtime in operation. You need to make sure that there is no downtime for your visitors to enjoy either. You also want to test various features of your website design to make sure they are operating properly. Your testing should allow you to determine the usability of each feature and to eliminate or modify functionality where necessary.
Another thing you need to test when you’re setting up a SEO website design is your link structure. Links are one of the most important components of search engine optimization and they must be set up and placed in a way that makes sense. For example, you do not want to have links within a website designed to rank high for the keyword “appliance repair.” If these were placed in the product description, consumers searching for the item would get frustrated. Instead, they would click on the anchor text links within the description. This action would drive the search engines like crazy for your brand.
Your website needs to have a fully optimized content management system in place to work well. Without this, search engines will find it difficult to index your pages. Content management systems can be set up by a content management system pro or you can hire someone with experience in this area. A good content management system will make it easy for you to create new posts, pages, videos, RSS feeds and more, so your pages always remain up-to-date.
Next, you need to make sure your links are set up so that they are visible to the search engines. When the spiders come looking for your pages, they will follow the links to your website. If your links aren’t visible, the spiders won’t visit your site. To make this easier, an experienced SEO website design firm can optimize your internal search keywords and sub-topics for you. Optimizing your internal search keywords and sub-topics ensures that Google, Yahoo and other engines will rank your site very highly for those keywords.
Finally, your web page design needs to have your target audience’s attention. The goal of search engine optimization is to draw visitors to your site. People who arrive at your web page with the intention of buying are much different than people who arrive to learn more about another subject. An SEO website design firm will know how to accomplish this task.
It is important to not only have web pages that are informative but that they also appeal to the search engines. This is done through the use of relevant keywords in the content, titles and headings. It helps search engines to determine what keywords your site should rank for. In addition, it helps optimize your website for the major search engines.
In order for your website to rank well for these major search engines, you need to make sure you use proper keyword phrasing, titles, headers and meta tags. A good SEO company will be able to help you achieve all these things while still keeping the price your pocketbook friendly. Keep in mind when looking for a professional SEO provider that they can get you up and running in no time. They are there to help you succeed.