Top 7 Reasons Why You Should Use Google SEO Webmaster Tools
SEO Webmaster Tools is a free tool that can help you optimize your website and increase the ranking on the major search engines. This includes Google, Yahoo and Bing. All of these have very sophisticated ranking algorithms and while every website owner may not be able to manipulate the ranking system to the point where their site will appear at the top of the rankings, they can use some of the tools provided by SEO Webmaster Tools to do so. The tools are also helpful because they provide you with an analytical look at how your current search engine optimization efforts are paying off.
This is important because it helps you see what works and what doesn’t. It shows you which pages are getting traffic and which ones aren’t. As you can guess, the latter ones are usually better than the former and the best way to capitalize on those rankings is to make sure you are using the best keywords for your content. This will get you noticed in the right places on the search engines and help you dominate your niche. However, there’s more to optimizing your site than just using good SEO keywords.
Link Building: There are many ways to create inbound links from other websites that are relevant to yours. The most basic method is through writing articles and submitting them to article directories. This is not only the easiest way to start building backlinks, but it is also the cheapest way. While article directories allow you to include your website URL and anchor text, you’ll also be allowed to put the actual link in the article body. This is another great benefit. While you can easily create backlinks through article directory submissions, you can also outsource this task to someone else who is capable of creating high-quality backlinks.
In addition to the use of links, Google also allows webmasters to use “Google Sitemaps.” Google Sitemaps is a database of every page on the web. It lists the page’s URL, description, and keywords as well as any alternate names the page uses. Having knowledge of how to create and utilize Google Sitemaps can improve your link building campaigns and ultimately give you a better page ranking.
Google Analytics: Although not every site owner knows about it, Google analytics is a must have webmaster tool for any serious online entrepreneur. Google tracks everything from where your traffic is coming from and where your visitors are going. By using Google analytics, you can determine which pages are the most popular with your visitors, as well as which keywords are being used to optimize your site. This is invaluable information that will improve your website rankings and ultimately lead to more visitors and a higher page rank.
Webmaster Tools: These are the last two Google Webmaster Tools that every serious site owner should have. They are extremely powerful and can literally make the difference between a successful website and a flop. Google sitemaps will display the current page rank of every page of your site. Google’s keyword tool will allow you to research keywords that will help improve your link building strategies. The last tool, Google Analytics, will give you insight into the amount of time people spend on each of your pages as well as provide valuable data on how the traffic on your site is directly correlated to the page rank of your site.
All of these SEO webmaster tools are incredibly valuable to any serious online entrepreneur who wants to improve their link building strategies and increase their website traffic. If you want to ensure that you rank high in Google, you need to keep an eye on the things that Google thinks about your site and how you’re doing in the search engines. This will lead to a higher page rank, more traffic, and ultimately more profits.
The above-mentioned tools are just a few of the many that can be found on Google itself. There are countless others that you can find through other webmaster forums and blogs. If you don’t know where to look, you can also use a search engine like Google or Yahoo! to find all of the tools you need. By utilizing all of the tools Google has to offer, you can increase your online presence and increase your page rank, your link building strategies, and ultimately your profits.