Long Tail Keywords
So What Are Long Tail Keywords?
Long–tail keywords are longer and more specific keyword phrases that visitors are more likely to use when they’re closer to a point-of-purchase or when they’re using voice search.
Long tail keywords are basically keywords that contain the main keyword(name of the niche) plus other words. For example if the main keyword was ‘cosmetic surgery’ an example of a long tail would be ‘cosmetic surgery in Los Angeles’.
So What’s So Great About Long Tails?Good question and the answer has to do with their level of competitiveness. Most long tail keywords are linked with low competition in the search engines. Well you may think “so what, hardly anyone searches for ‘cosmetic surgery in Los Angeles’ or ‘dog training in Montana’”. You’re right, but what if you had 50 pages that all targeted different long tail keywords? Let’s say the average amount of visitors that one of those keyword brings in a month is 100. Multiply that by 50 and you’ve got 5000 unique each and every month.
Now tell me this, how hard do you think it would be to rank for those keywords? Easy! That’s right, most long tail keywords are incredibly easy to rank for in the search engines. In fact on many occasions all that’s required would be to upload a page that has content targeted towards a long tail and as soon as it’s gets indexed, you may find it ranking on the first page immediately.
Don’t get me wrong, I’m not saying you should forget about targeting your main keyword and just focus on the long tails. By all means you should still have a page – usually your home page – that targets the main keyword for your niche, but you have to realize that almost all of the time it’s going to require a lot of SEO before you see any real traffic coming from that particular keyword. So, why not at the same time, build pages that will gain traffic faster and act as window pages into the main heart of your website?
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Let’s assume you are in Garage Door Repair business and you have multiple services like Cable Repair, Spring Repair and Roller Repair, so you want to offer those services in different counties of Florida like Palm Beach County. Now this is the stage where you need SEO Perfect Mass Pages which will target your one service to one City.
So, your one page should have all content related to One Service > One City > One County > One State i.e. “ Garage Door Cable Repair in Palm Beach County Florida”. And if your page will have very excellent green page loading speed on “ Google Insight” and mobile responsive of course, then Google is going to dominate your smart landing pages on first page of Google Results with very high traffic keywords.
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