How to Conduct a Successful SEO Website Audit
How to Conduct a Successful SEO Website Audit
SEO website audit provides the basic information required to analyze your website. Website audit usually consists of performing a comprehensive review of website content, internal linking structure, design of web pages, usability, structure of navigation and usability. This process provides a detailed insight into a website, not to mention overall traffic and even individual pages.
As we all know, website audits are performed on a regular basis to stay up-to-date with current SEO trends. Website audits also provide insights on the effectiveness of your current seo strategy. Most importantly, seo website audits provide a platform for internet marketers to find out if their current SEO strategies are delivering the desired results. In addition, website audits provide valuable tips and guidelines to improve your current SEO strategy.
SEO website audits usually check several factors in order to determine the overall health of your SEO strategy. These factors include the amount of incoming links, the existence of internal link building tools and links directories and overall popularity of your site. Generally, these types of SEO audits focus on the link building and search engine results page (SERP) structure. Some new website audits also include an analysis of your web pages.
The primary goal of seo audits is to identify and correct any flaws in your SEO strategy. It is important for you to understand how search engines work so you can improve your strategies accordingly. For example, a common SEO mistake is including the same keywords in different locations. Search engines are always looking for new websites using similar names. Google focuses on the best ranking sites among search marketing tools while Bing and Yahoo use a different algorithm for site ranking.
An effective seo website audit will check for duplicate content, duplicate links and excessive URL rewriting. By removing duplicated content and URLs, you’ll improve your page ranking. It is imperative that you keep your web pages original to avoid Google penalizing your efforts. Duplicate content refers to placing the same keyword in two or more web pages which results in Google indexing them both. Using keyword tools can help you to detect if your web pages contain similar keywords.
Another common technical issue is the absence of proper links from other sites. A well-implemented link strategy greatly increases your visibility in SERPs. A major flaw with link building strategy is that it can never be 100% certain as every link has an influence on the SERPs. A simple seo website audit can reveal unnecessary links and improve your optimization strategy. In addition to this, it can reveal important information like the internal link structure, links directories and internal page rank.
The last technical issue of importance is the use of incorrect keywords. This can be a big turn off to most visitors and turn off even your biggest customers. Google is cracking down hard on suspected PPC campaigns and banned sites. To avoid being blacklisted, make sure you choose accurate and relevant keywords that are closely related to your target audience.
These are some of the most important tools available for a website audit. There are many more but these are the most important. If you want to increase your organic search traffic, be sure to do an effective SEO website audit. Using the right tools available can improve your overall SEO strategy and help increase your page rank as well.
A complete SEO audit should include a deep technical analysis of your site including an assessment of your web content, keywords, links and internal linking structure. It should also include an assessment of your site’s competitiveness and competitive analysis of your competitors. If you’re unsure about any of these, don’t be afraid to ask for professional help. There are many softwares available to help you conduct an effective audits and provide the information you need to improve your website’s performance and page rankings.
If you do an audit and find problems or issues, be sure to resolve them right away. You will probably be accused of manipulating search engine results, which isn’t true. You are simply trying to correct any issues so your website will better suit your targeted customers. By fixing the issues you will improve your page ranking and organic traffic and get better organic search results.
If you decide to use an outside SEO website audit service or tool, make sure they provide access to their tools and software. Some SEO services offer a full integrated audit and report building service, while others focus only on specific areas. Some SEO firms specialize in SEO audit reports that include organic traffic, PPC, link popularity and more. Look for a company that offers tools available for SEO audits for all the different components of your website’s functionality and audit reports.