How an SEO Audit Service Will Help Your Organic Traffic

What exactly is an SEO audit, and what are its results? Basically, an SEO audit is when a trained, professional SEO specialist, like me, spends some quality time reviewing every facet of your online business website. After which, we will make any suggested changes, and provide you with SEO reports on the progress we have made. So what should you expect from an SEO audit?

Firstly, it is important to understand what we are doing during these audits. We make a detailed technical analysis of your business website using several different technical indicators, including but not limited to; meta tags, title tags, images and other coding. In addition, we perform a thorough keyword research, to identify keywords and phrases which are profitable and which may be under-utilized, but which still have a large amount of potential. Keyword research is one of the most important SEO audits services. Without this, your site cannot compete in today’s market.

We then develop a content strategy, which is based upon the audit results and which ultimately seeks to improve your site’s ranking in Google’s search results. This includes identifying the keywords which best describe your business, as well as improving your web copywriting to improve your site’s page ranking in Google’s search results. Finally, we will implement any additional changes which are recommended by our team. This includes anything which could affect your listings in Google’s search results, including but not limited to: building links, changing or deleting your AdWords campaigns, modifying your web server, changing your IP address, and a variety of other activities. Ultimately, we hope that by the time that we finish your audits, you will have a better understanding of how to improve your online business.

In addition to conducting SEO audits, we also undertake website audits to identify your competitors and their backlinks. One way of telling if you are being boosted by your competitors is to check out their backlink profiles. Google provides a report on their backlink profile visitors to each of their websites. If your competitor has a lot of backlinks from sites which are ranked highly in Google, then that is something to take note of. But there is more to it than that. You should also ask yourself whether or not their backlink profiles are similar to yours.

A comprehensive technical review is not a simple task to accomplish. While SEO audits are primarily performed to improve your visibility in Google and other major search engines, the result of the audit report must be relevant to your site. Not only must the report show a high ranking for a specific keyword phrase, but the report also needs to show a high ranking for a variety of other search engines as well. Google and other search engines continually monitor their rankings and publish new reports every month, so it is important to follow their lead.

There are a number of other reasons that SEO audits are valuable. Some people may not be aware of some of the technical elements of their site. For example, some people do not realize the importance of website layout. A comprehensive technical audit services will take into consideration such things as website design, copywriting, images, navigation, and other such elements of optimization. If you have a site with no unique content and poor layout, then your chances of ranking highly in Google and other search engines will be much lower than they would be without the audit services.

Meta tags, keywords, keyword placement, site maps, sitemaps, site template, image tags, alternate tag scripts, incoming links, incoming link building, article directory submissions, link popularity, site submission, article directory submissions, internal linking structure, internal and external link building, incoming link directories, internal and external link building campaigns, directory submission, link building campaigns, social bookmarking, viral marketing, viral internet marketing, and other viral methods are all things that an effective SEO audit service will thoroughly examine for you. An audit service will tell you which content you need to focus on, which pages you should focus on, and which of these pages you should focus on more. This information will be priceless to you as it pertains to the process of optimization. If you are able to audit your own website, then you have the ability to make small changes on the fly to improve your site. However, SEO auditors have the experience and skills necessary to notice these little changes and to point them out as needed.

Another benefit of SEO audits is that they will allow you to see where you are currently on the organic rankings. By looking at the organic rankings you will be able to determine where you want to be and how long it will take for you to get there. You will also be able to see what your main goals are along with any milestones that you need to reach for each main goal. By having this knowledge you can focus your time and energy in the areas that are most important to you so that you will achieve the success that you are looking for.