Evaluating an SEO Services Firm
Evaluating an SEO Services Firm
Nearly 1 in 10 (9%) indicated that they had a negative experience in terms of an SEO firm prior to finding the appropriate SEO service provider. Using objective data from thousands of independent reviews of various SEO companies, assist you in choosing the best SEO services, based on your specific SEO requirements (onsite, offsite, or both). If you believe that the reviews are biased in any way, you may wish to take the time to have a discussion directly with the reviewer in charge of reviewing individual SEO services. You can also contact an independent review board, which is appointed by a government agency such as the Federal Trade Commission, Federal Reserve, Consumer Protection Division of the State Attorney General’s Office, or Insurance Department to oversee the selection of review organizations.
Once you have identified at least five potential firms for review, the next step is to determine how to best evaluate them according to the various components that are examined in SEO services firm evaluations. By this time, it is likely that you will have a clearer picture of what you wish to obtain in terms of results through a SEO firm. For instance, you may wish to request a full disclosure of the methods used to analyze the results of the optimization, including traffic analysis, competitor analysis, database research, etc. A thorough evaluation tool should provide an explanation of how these results are generated as well as the methods that lead to these results. Many firms strive to provide a full disclosure of their SEO analysis techniques, but many do not do so. As such, this component of the service evaluation should be considered very critically.
While the reviews have been widely distributed, the internet has made it easier for smaller businesses to find each other. Many SEO firms that have a few positive reviews can be found online, while those that have many negative comments have been difficult to locate. This makes it possible for the small businesses that want to utilize a professional SEO provider to do so without having to rely on the services of larger firms that have a plethora of negative feedback.
The fourth component to consider when evaluating the service offerings of SEO firms is the analytics reporting. Many of the major players in the SEO industry have included some form of analytics reporting in their offerings. However, only a handful of SEO providers have implemented full-featured analytics reporting that can provide a full picture of site statistics and trends. While it is far from necessary for all SEO firms to implement this type of analytics reporting, those that have the capability should certainly consider doing so for optimal website optimization results.
Another important aspect of evaluating SEO firms is the amount of marketing and advertising they do on-site. It would be extremely risky for any SEO provider to suggest that on-site marketing does not play a crucial role in driving effective results. In fact, studies show that on-site marketing is often more effective at improving a company’s search results than off-site marketing campaigns, such as SEO articles. Therefore, if you want to optimize your website for the top search results, you absolutely must have an effective on-site marketing strategy. If you do not already have a marketing strategy, then it is time to establish one.
The fifth component to evaluate any SEO firm is its page-one rankings in major search engines. Page-one rankings are essentially the highest search engine placements that any SEO provider will ever achieve in terms of overall client hits. Therefore, it is imperative for any company seeking to use the services of any SEO firm to ensure that their pages are listed among the top search engines. This is especially true if the SEO firm has not invested in on-site optimization and appears to be lagging behind in terms of overall project complexity of page-one rankings.
Many of the top ranking SEO firms have enjoyed substantial success stories over the past few years. In addition to their overall success, however, many of these firms have also been successful because they possess the expertise and experience required to handle projects that fall outside of their area of specialization or are outside of their initial keyword research niche. For a small business owner, it is imperative that you establish clear goals and objectives before hiring a firm to optimize your website.
Also, it is imperative that you monitor and measure the return on investment (ROI) of your marketing campaigns. This can be accomplished by evaluating the firm’s organic search rankings, link popularity, keyword analysis, and other on-site optimization strategies. Moreover, by evaluating the return on investment, you will ensure that the marketing campaign is truly cost-effective. Finally, you should also ask the SEO firm’s representatives about their customer support and how long they expect to provide support. If a firm cannot provide clear answers to these important questions, then it may indicate that the company lacks the commitment necessary to optimize your website for top rankings.