An SEO Website Audit Checklist You Need to Follow
Whether you are doing your own SEO audits or are using the services of an outside firm, creating an effective SEO website audit checklist can help ensure success. This simple template is a comprehensive 20-step website audit checklist that covers everything from page rank to keyword competitiveness. When auditing a site for improved search engine rankings, it can be difficult to keep track of several different factors.
The first step to any successful SEO campaign is to know the exact keywords that your clients are using to find you. Learning your client’s keywords is one of the most important SEO factors for improving your rankings. A keyword ranking audit will look closely at every link on your website to determine its relevancy for each of the keywords that your clients are targeting. Keyword ranking audits are recommended for all clients to follow before finalizing their campaigns.
The second step is the process of identifying which of your links are bringing you the most traffic. Backlinks are the best audit tools available to monitor the success of a SEO campaign. By monitoring the amount of backlinks being used by a site, you can easily identify how the links are impacting your search visibility. By examining the backlinks being used, you can quickly identify the best audit tools available to increase the number of quality backlinks.
The third step is to optimize your meta descriptions. Meta descriptions are the first line of information that clients see when searching for specific information about your business. Because the meta description is listed at the bottom of every web page, it is often the first place new customers will go to learn more about your business. When optimizing your meta descriptions, be sure to target your audience and make sure the keywords you are targeting are in the title, body and headline of the text.
The fourth step to an effective SEO audit is to analyze your landing page and health check list. After completing an SEO audit, you will have a complete list of pages that need to be optimized and health checked to ensure there are no negative factors impacting your rankings. Your landing page should include everything you need to optimize your website including the name of the page, a description, the target market and any relevant keywords.
The fifth step is to identify and fix any broken links. If you conduct an SEO audit, you will have identified the issues with your site’s links and you can find ways to fix them to help improve your ranking and generate more traffic. By fixing broken links, you will be increasing the amount of search engine traffic to your website and will help increase your CTR (click through rate) which helps you measure the amount of time a visitor stays on your site.
The sixth step to audit is to find and analyze your meta tags. Organic SEO checklist involves analyzing your meta tags to identify and fix problems that negatively affect your ranking. If you do not know how to do a Meta tag analysis, a professional SEO company can perform the analysis for you. If you do not have a professional SEO consultant, you can perform the analysis yourself by using Google’s free service called META tag generator. Once you have finished analyzing your meta tags, you can fix any issues that are blocking your website from indexing by contacting a reliable SEO company who specializes in organic SEO services.
The seventh SEO audit, you should perform is to look at the keywords and page titles that you are using for your startup page and analyze their performance. A common mistake many beginning SEO companies make is overstuffing keywords on their startup pages. This will not only distract search engines but it will also make it difficult for your target audience to understand your brand. To improve rankings, you need to focus on a keyword’s technical aspects and leave the over stuffing to a professional SEO company.