AI-Generated Website Content
Artificial intelligence has made a big impact on business, and website content is no exception. AI-generated content can save businesses time and resources by automating research and writing tasks.
But is this type of content effective? And will it hurt SEO? In this blog post, we will explore the benefits and risks of using AI-generated website content.
1. Saves Time
Just like a security camera can’t replace a real security guard, AI content creation tools cannot fully replace human writers. However, they can help to reduce some of the most time-consuming aspects of the writing process. This can save both writers and SEOs a lot of time, which can then be spent on more pressing tasks.
One of the biggest ways AI can save time is by generating content quickly. This is accomplished through Natural Language Generation (NLG), which uses machine learning to translate data into text. This can be incredibly helpful to writers and SEOs who may spend much of their day-to-day performing tedious tasks that don’t directly contribute to the growth of the business.
This can include tasks such as researching keywords, creating title tags, meta descriptions, and other aspects of SEO that require a lot of time to complete properly. The other major way AI can save time is by rewriting and optimizing existing content. For example, many of the same AI tools that can generate new copy can also rewrite and optimize existing content in just a few clicks. This can be extremely helpful for businesses with large amounts of published content on their websites.
While AI can help to save marketers a lot of time, it’s important not to forget that it is still only software. This means that AI can often produce high-quality content very quickly, but it will need to be proofed and revised by a human writer in order to ensure that the content is accurate, readable, and useful for the audience.
In addition, there are many instances when AI can make mistakes. For example, the AI program Grammarly will often make suggestions that change the meaning of sentences or even alter the phrasing. This can be incredibly frustrating for writers, but it’s important to remember that these programs are not meant to replace human writers and that it is important to keep an eye on them to catch any errors that might have been missed by a machine.
Despite this, there are some clear advantages to using AI in your writing workflow. Whether it’s in the form of NLG, ChatGPT, or other AI tools, it can help to free up your time so you can focus on more critical tasks that will directly contribute to the success of your business.
2. Increases Engagement
A major benefit of AI-generated content is its ability to increase engagement. This is due to the fact that AI tools can generate unique page titles with just one click, ensuring that your content stands out from the competition and attracts attention. Additionally, AI can also help with meta descriptions, image alt tags, and article backlinks, ensuring that your content is optimized fully per good SEO guidelines. This can result in higher search engine rankings, which can lead to more traffic and leads.
Another way that AI can increase engagement is by generating content that is more relevant to the needs and interests of your audience. This is because AI tools can learn about your audience’s demographics, what they are searching for, and what types of content they prefer to read. This can then be used to create personalized content that is more likely to engage and convert visitors into customers.
In addition to this, AI can also help with keyword research and understanding user search intent, which are both important factors for good SEO. For example, AI can find synonyms and related words that are commonly searched by your audience. This can then be used to optimize your content for those keywords.
However, there are some limitations to AI-generated content that should be taken into account. First, AI-generated content must be readable by humans. If the content is not readable, it will not perform well in search engines. Additionally, if the content does not satisfy audience search intent, it will not perform well in the long run, as Google can detect this (eg users visiting a site and then leaving straight away to try a different search results – this is known as pogo sticking in SEO jargon).
One case study from Koray Gubur found that AI-generated content was able to drive millions of visits to a new domain. However, it is important to note that this was not pure AI content and had some human editing and proofing involved. Furthermore, businesses using AI-generated content should make sure to clearly identify it as such so that their audience is aware of the source. This will build trust between them and your business.
3. Increases Conversions
Many SEOs are turning to AI tools for help with keyword research, content ideas, and even writing content. While the emergence of chatbots like ChatGPT (opens in new tab) has received the most buzz, there are other AI-powered tools available that can assist with the content creation process.
AI-generated content can help businesses generate quality blog posts, social media updates and email newsletters to drive traffic and increase conversions. Using AI to create content can save time and resources by eliminating the need for manual labor. However, it’s important to keep in mind that while AI can reduce the time spent creating content, it can’t replace the skill and experience of a human writer. AI can also be susceptible to grammatical errors and other mistakes that could be missed by humans. Luckily, some AI tools can detect these errors and make corrections automatically.
Another way that AI can be used to improve the quality of content is by removing the guesswork involved in search engine optimization (SEO). With the right algorithm, AI can automate the task of finding keywords and optimizing website content for each one. This can help businesses save time and money, as well as improve their ranking in SERPs.
With that being said, it’s still important to remember that AI-generated content can be detected by search engines and may be penalized if it isn’t optimized properly. It’s also important to note that while AI can improve the overall quality of content, it cannot replace a human editor or writer.
AI-generated content can be beneficial for marketers who are short on time or struggling with writer’s block. The technology can also be useful for businesses who want to test out different keywords or create a variety of copy for A/B testing purposes.
AI is quickly becoming a staple in digital marketing, and it’s here to stay. While some people have criticized the use of artificial intelligence in marketing, others have taken advantage of its capabilities to streamline the content creation process and maximize productivity. With a continued push for efficiency and increased automation, the future of AI looks bright.
4. Increases SEO
A few years ago, a techie decided to utilize AI technology to generate content for her website. She figured that since AI was so good at finding words that matched her keyword search, it could easily write a slew of articles for her to publish on her site. She got it right — her site exploded with new articles, and visitors flocked in droves to read the vast selection of answers to questions they didn’t even know they had.
But, there was one big problem with this scenario: Google caught wind of the AI-generated content and slapped her with a major penalty. This was because Google is not fooled by AI writing, and it can detect when the content is written solely to rank in search engines.
SEO is all about creating content that benefits the user. This includes using relevant keywords, addressing the user’s search intent, and providing quality information. AI-generated content can help you achieve these goals by enabling you to quickly produce and edit content that is SEO-friendly. This can help you improve your website’s ranking and increase traffic.
However, it is important to keep in mind that you still need a human editor to review and revise your content before publication. This can ensure that the content is accurate, readable, and helpful to readers. It’s also important to avoid rehashing existing content and merely rephrasing it to optimize it for search engines.
While this is a valid strategy to use for short-term gains, it is not sustainable in the long term. As search engines continue to update their algorithms, you need a strong content strategy that is both consistent and unique. AI can be a valuable tool in this effort, but it is not a substitute for creativity and strategic thinking.
It’s time to explore how AI can help you with your content marketing needs. Contact us for a consultation!